In my last post, I offered some sites to help find the right graphic design school. But the purpose of finding the right school is to earn a degree that leads to the career of your dreams. With graphic design, there are several different options for career paths that you could end up taking. I’ll only briefly discuss a couple and how they compare to each other.
Here are the most common careers:
- Graphic Designer (Logo, Brand Identity)
- Web Designer (UI/UX)
- Art Director
- Multimedia Designer
Although there are a lot more, I picked the top 4 most common career areas. The first is a graphic designer. The purpose of a graphic designer is often to work with businesses to help them either develop an identity or to help alter their current one to make it more modern. This usually involves logos, typography, and personality symbols such as the Michelin Man. Next is a web designer. Web designers work on user interfaces (UI) and user experiences (UX). Their goal is to make websites easy to navigate and to keep the viewer engaged else risk having them switch to another site. After that, we have an art director. Art directors lead a team of designers and are in charge of making design decisions for projects such as billboards, commercials, and printed materials such as book covers and magazines. Finally, we have a multimedia designer. The multimedia designer works with some of the same material as the earlier careers but have a lot more tools to work with. Multimedia designers work with more than just screens and print. They also work with creating videos and editing audio for different projects, typically in the television or film industry.
With this broad overview, you now know some options for potential careers along with the kind of material they work with. A great way to find out more information is to use social media such as Twitter to contact some people in those fields and ask them questions. There’s no better place to find information than directly from the source.
